GameStop’s new strategy to save itself? Hire Reggie Fils-Aime

The board is ready

Reggie’s coming out of retirement…sort of. Less than a year after stepping down as president of Nintendo of America, Reggie Fils-Aime picked up a part-time gig at GameStop. No, he’s not going to be slinging PowerUp Rewards Pro subscriptions.

GameStop is overhauling its board of directors, and that includes appointing Fils-Aime to the board. On Twitter, Fils-Aime writes “The gaming industry needs a healthy and vibrant GameStop. I look forward to being a port of the GameStop board and helping make this happen.”

The gaming industry needs a healthy and vibrant . I look forward to being a part of Boa🐷rd and helping to make this happen.

— Reggie Fils-Aime (@Reggie)

As we’ve documented many times, GameStop is in the tough position of watching sales decline and losses pile up. Many have accepted its fate as a failing corporation, far more likely to close its doors than to right the ship. GameStop hopes that Fils-Aime’s expertise and guidance can help turn things around. He’s not a bad candidate, considering all that he helped accomplish at Nintendo.

Fils-Aime won’t be alone. He’s part of a leadership refresh at GameStop that also sees Bill Simon and JK Symancyk take up spots on the board of directors. Simon has experience in the retail and food industries, most notably as the president and CEO of Walmart in the early 2010s. Symancyk is the current president and CEO of PetSmart.

[GameStop]