King Candy: Candy Crush dev trademarks word ‘candy’

Candymon

Candy Crush developer King has trademarked the word “Candy.” Snicker all you want, it happened. King filed the trademark for “Candy” as it relates to games (and clothing!) almost a year ago and, as , the trademark was successful

Developers are already feeling the crunch and getting rolled over. Emails are coming in asking owners of apps with “Candy” in the title to remove them from the store. That, or lawyer up and prove your game doesn’t infringe or that you came up with the name independently. All Candy Casino Slots developer Benjamin Hsu got such a notice. “Myself and other indie developers don’t have the money or resources to fight back,” Hsu explained. “I plan on changing the name if that is what I must do.” 

“Candy” joins the word “Memory,” which is also trademarked on the App Store. Good thing no one has been able to patent gameplay mechanics yet, allowing King to make an empire out of a match-three game. I think I’ll go play Tetris Attack.

[Gamezebo]

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