Nintendo’s Switch Super Bowl commercial is pretty great

They had to pay a pretty penny for this

With Super Bowl LI only a few days away, you’re going to see quite a few companies getting in on the time honored tradition of expensive, . For the first time (considering the Pokémon 20th Anniversary ad was headed up by the Pokémon Company), Nintendo’s also getting into the expensive fun with a new commercial for the Switch. As a guy who’s watched tons of Super Bowl spots for sister site Flixist (), I can safely say this spot is very effective. 

The commercial features The Legend of Zelda: Breath of the Wild boss footage and will air during the game’s fourth quarter. There’s also an extended cut of the commercial below. It might be a bit weird to advertise to millions of people who probably won’t be able to buy the Switch on March 3rd, but hey, at least it’s a Nintendo commercial and not another terrible Doritos spot.