It should come as a shock to no one that Burger King’s recent foray into console gaming was a huge success. The three titles (Sneak King, Pocketbike Racer and Big Bumpin’) combined for 3.2 million in saleą¹s, and according to at the Hollywood Reporter, this may be the only type of video-game-based advertising that actually works.
We’ve spoken out against in-game ads before, and we stand firm in our resolute hatred of fliers for Subway restaurants showing up in Halo, bšut if a company wants to offer people competent, fun games for $4 a piece, that just happen to tie into their product somehow, we will accept them with open arms.
Unless that company is Vagisil.
(Editor’s Note: I realize that I’ve used that picture before, but if there is one thing that the Internet has taught me, it’s that nothing is funnier than . — Nex)
Published: Feb 8, 2007 11:04 pm