Review: Hello Kitty Island Adventure

Sanrio is near and dear to my heart. Although this world of Hello Kitty and her friends only recently entered my life, I have several friends and family who adore these guys. I’ve lost count of the times my siblings have mentioned Hello Kitty, Kuromi, or Cinnamoroll in random conversations.

For me, this was a blind playthrough of Hello Kitty Island Adventure. Although I’d known about the Apple Arcade version through several friends, I’d never played it myself, making this a fresh start rather than a direct comparison. I mainly thought the characters were cute, but playing this has since made me develop an unexpected appreciation for them and the Sanrio universe, leaving me satisfied for a while.

Hello Kitty Island Adventure (, [Reviewed], )
Developer: Sunblink
Publisher: Sunblink
Released: January 30, 2025 (Switch/PC)
MSRP: $39.99

When I first booted up Hello Kitty Island Adventure, I was half expecting to see the Switch get yet another game about small animals occupying an island and going about their business. There was a part of my mind that feared it’d be the same game, either simplified or changed to be less appealing, giving my first few minutes a peculiar feeling of unease. Thank goodness, it only took a few minutes for me to realize there was more to this adventure than just a quick copy-paste.

Instead, Hello Kitty Island Adventure immediately greets you with the game’s main cast, and Hello Kitty herself guides you through your first few minutes. Things start simple: you’re on a plane with each Sanrio character, giving you an opportunity to talk to each one and learn more about their thoughts on your upcoming adventure. It’s a nice way to introduce you to their world without shoving lore and exposition in your face. Or, well, you can skip this part entirely if you just want to hop onto the island and get started right away.

Speaking of the island, this map is massive. Its scale isn’t apparent at first, but as you run around and discover the world around you, you quickly realize just how much is here and how much each character will rely on you in the days to come. It’s sometimes overwhelming while equally exciting, especially if you prefer exploration over menial tasks.

Don’t worry, though. There’s plenty of questing to do if that’s your thing. The only thing that overwhelmed me more than the size of this map is how many quests Hello Kitty Island Adventure tosses your way within the first few hours. Beyond story missions, you’ll get all kinds of friendship quests, random side adventures, and even daily tasks to keep you playing. It’s easy to log on, blink a few times, and suddenly realize you spent the past few hours doing fetch quests for the characters. There are even minigames and puzzles everywhere to get your brain going and unlock some neat little trophies.

Are these quests full of grand adventures and entertaining moments, or are they mostly mindless chores and fetch quests you can finish on auto-pilot? If anything, it feels like a mix of both. Advancing through the main storyline is satisfying, especially as you open more areas of the map and meet new characters. Between that are hours of farming materials, raising your friendship with the Sanrio cast, and occasionally having to wait a real-world day to make meaningful progress because you’re one friendship level away from unlocking another quest. It’s much less noticeable early on when progression is simple and quick, but it starts to drag later on at times.

On the topic of friendships, Hello Kitty Island Adventure has a peculiar system that I’m mixed on. Every day, you can give up to three items to each character to raise their friendship levels. The points you get change depending on the item’s tags and a character’s preferences, so giving the same item to Hello Kitty and someone like Tuxedosam will have different effects.

This game relies heavily on gift-giving for progression, with nearly every quest locked behind a specific level. You’re also limited to three gifts daily for each character, forcing you to wait until the following day unless you reset your counter with a rare item. There’s a part of me that likes thinking about what gifts I want to give someone without feeling tempted to speedrun the game in a few days, but another part that gets overwhelmed by the need to give out dozens of items every day. Needing several days to unlock one quest can suck sometimes, but with how much content is available, I barely noticed it until I progressed later in the game.

Even as friendship limitations make questing a little awkward sometimes, the interactions between you and each Sanrio character make things fun and interesting. They all have the same personalities and cartoony animated expressions I’d expected from them, but there’s something about their style and attitudes that makes me smile every time I play. Sunblink nailed their look, personalities, and overall vibes, even if the lack of voice acting is a missed opportunity.

I’m pleasantly surprised by how much Hello Kitty Island Adventure lets you do outside questing and chatting with other characters. It has your standard skills like cooking, crafting, and fishing with some more advanced activities you unlock later down the line. A lot is locked behind quests and friendship levels, but unlocking these opens up many opportunities to explore the island in different ways without following linear paths or going into autopilot the entire time. I don’t know about you, but I tend to sidetrack from quests a lot to cook some food or fish for a couple of hours, even if it doesn’t help much with progression. The only difference this time is that everything you do in this game helps in some way, mostly with gifting or crafting quest items.

Hello Kitty Island Adventure is a wonderful game that distinguishes itself from the crowd and stands tall as a densely packed, enjoyable experience. Although it can use improvements in some areas, the Switch version of Hello Kitty Island Adventure is absolutely worth picking up if you’ve been looking for an Animal Crossing-like game to try out and either don’t have an iPhone or are on the fence about getting an Apple Arcade subscription and prefer one-time payments. It plays well with no major performance issues — at most, I found a slightly long loading screen. Considering the game’s size, though, I can easily forgive this.

With updates coming out every month and recurring events changing things up, every day feels different on this island. I’m looking forward to seeing how Hello Kitty Island Adventure’s future unfolds.

_{[This review is based on a retail build of the game provided by the publisher.]}