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Here’s the situation: Warner Bros. have recently created with Will “Childsafe Negro” Smith based on the 1954 Richard Matheson novel I Am Legend . His novel relates a story of a world in which humanity has been all but wiped out, and the last man alive has to deal with the threat of insanity, isolation, and deadly, deadly vampires. Accordingly the Will “Fresh Prince of Wonderbread” Smith film will explore these same themes only transplanting our hero from Los Angeles to New York City — but knowing Hollywood we’re rather fortunate they haven’t changed the vampires into cyborgs or metaphors for the Republican party.
Back to the important part though. Last night I received some info on the Warner’s interesting attempt on marketing the flick: they’ve created universe in order to promote the whole thing. While it looks like a low-definition Left 4 Dead Second Life features: sexually deviant post-teens.
If you opt to go hunting vampires in this new advermetagame, please know that they’re probably being controlled by some young man in Ohio wearing his mother’s underwear and a Burgess Meredith mask. He may be able to eat lightning, but the only thing he’s crapping is the results of a childhood filled with too-long hugs from dad, and rubber hoses to the spine.
Oh, and h𝓀ave a look at some of the media they sent over in the clip above and the gallery below.
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Published: Oct 12, 2007 12:02 pm