Hah! How’s that for a headline? The sad thing is that the headline will make less sense as you read on. This has to be the most messed up and messy marketing event ever.

brings us pictures from a nine day chocolate lovers’ event called , held in Perugia, Italy. Sony was there to join in the festivities, bringing 150 chocolate PS3s and a giant chocolate SIXAXIS controller to the party. Wait… what?

From what we could gather , it looks like the cubical cꩵhocolate PS3 fort was kicked down and d🧜istributed to the crowd soon after its unveiling, and many chocolate-smeared faces rejoiced.

I don’t get it. Hit the jump to see more pictures.