{"id":315781,"date":"2022-04-07T17:00:18","date_gmt":"2022-04-07T22:00:18","guid":{"rendered":"https:\/\/jbsgame.com\/?p=315781"},"modified":"2022-04-07T15:10:15","modified_gmt":"2022-04-07T20:10:15","slug":"lego-epic-games-metaverse-collaboration-safe-fun-space-children","status":"publish","type":"post","link":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/","title":{"rendered":"LEGO and Epic Games are teaming up to create a “safe and fun” space for children in the metaverse"},"content":{"rendered":"

The beloved toy brand is joining the metaverse race<\/h2>

For decades, LEGO has been synonymous with the idea of safe, wholesome fun for kids, including everything from toys to movies to video games to a theme park. The brand has become a favorite of both kids and parents alike, so it’s no surprise that Epic chose it to be the face of their metaverse for kids. That’s right, we’re marketing the metaverse straight to children now by way of a LEGO x Epic Games partnership.<\/p>

A press release<\/a> from Epic Games says that “[t]he family-friendly digital experience will give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space.”<\/p>

\"LEGO
[Image Source: Screen Rant<\/a>]<\/sub><\/figcaption><\/figure>As dystopian as it sounds to be marketing the metaverse to children, it’s important to remember that it already exists by way of Roblox<\/em>.<\/p>

Roblox<\/em> is not only the biggest game for kids right now, but it’s the biggest game in the world<\/a>, and second place isn’t even close. Not only is the game so incredibly popular, but it also basically is its own universe \u2014 it has its own economy, its own video games that are built within it, and its own virtual places that players inhabit. It’s the wild west out there, and everything that all of the metaverse evangelizers have been pushing over the last year in terms of it being a fully-realized online world. It’s just a little messed up that kids are the ones trying it out first.<\/p>

Given the\u00a0Roblox\u00a0<\/em>situation, the LEGO\/Epic partnership makes perfect sense.\u00a0Roblox<\/em> may be huge, but it’s also unregulated, something that I’m sure parents of kids who are playing online are not happy about. Aside from the obvious safety concerns of not knowing who their children might be talking to, there’s also the fact that\u00a0Roblox<\/em> has been accused of predatory behavior by way of microtransactions in a kids’ game. I think that the LEGO brand deal is a direct answer to these concerns, because they are really emphasizing making a safe place for children online, which is a much-needed change at this point.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":809,"featured_media":315805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"article_type":"","gamurs_wordpress_blocks_hide_tags":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[1],"tags":[674,1270,19986,478,20369],"internal-label":[],"invoiceable_action":[],"article_type":[],"coauthors":[{"id":809,"display_name":"Noelle Warner","user_login":"NoelleWarner","user_nicename":"noellewarner"}],"acf":[],"yoast_head":"\nLEGO and Epic Games want a "safe, fun" space for kids in the metaverse<\/title>\n<meta name=\"description\" content=\"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO and Epic Games are teaming up to create a "safe and fun" space for children in the metaverse\" \/>\n<meta property=\"og:description\" content=\"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\" \/>\n<meta property=\"og:site_name\" content=\"Destructoid\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Destructoid\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-07T22:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-07T20:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"821\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Noelle Warner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@destructoid\" \/>\n<meta name=\"twitter:site\" content=\"@destructoid\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\"},\"author\":{\"name\":\"Noelle Warner\",\"@id\":\"https:\/\/jbsgame.com\/#\/schema\/person\/45eadde55cb0dc749bbdc6a0a7cfff3d\"},\"headline\":\"LEGO and Epic Games are teaming up to create a “safe and fun” space for children in the metaverse\",\"datePublished\":\"2022-04-07T22:00:18+00:00\",\"dateModified\":\"2022-04-07T20:10:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/jbsgame.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821\",\"keywords\":[\"Epic Games\",\"LEGO\",\"metaverse\",\"News\",\"Roblox\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#respond\"]}],\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/jbsgame.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\",\"url\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\",\"name\":\"LEGO and Epic Games want a \\\"safe, fun\\\" space for kids in the metaverse\",\"isPartOf\":{\"@id\":\"https:\/\/jbsgame.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821\",\"datePublished\":\"2022-04-07T22:00:18+00:00\",\"dateModified\":\"2022-04-07T20:10:15+00:00\",\"description\":\"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.\",\"breadcrumb\":{\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage\",\"url\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821\",\"contentUrl\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821\",\"width\":1460,\"height\":821},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jbsgame.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LEGO and Epic Games are teaming up to create a “safe and fun” space for children in the metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jbsgame.com\/#website\",\"url\":\"https:\/\/jbsgame.com\/\",\"name\":\"Destructoid\",\"description\":\"Probably About Video Games\",\"publisher\":{\"@id\":\"https:\/\/jbsgame.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jbsgame.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/jbsgame.com\/#organization\",\"name\":\"Destructoid\",\"url\":\"https:\/\/jbsgame.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jbsgame.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2020\/09\/destructoid-logo-new.png?fit=611%2C104\",\"contentUrl\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2020\/09\/destructoid-logo-new.png?fit=611%2C104\",\"width\":611,\"height\":104,\"caption\":\"Destructoid\"},\"image\":{\"@id\":\"https:\/\/jbsgame.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Destructoid\/\",\"https:\/\/x.com\/destructoid\",\"https:\/\/www.instagram.com\/destructoid\/\",\"https:\/\/www.linkedin.com\/company\/jbsgame.com\/\",\"https:\/\/www.youtube.com\/user\/DTOID\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/jbsgame.com\/#\/schema\/person\/45eadde55cb0dc749bbdc6a0a7cfff3d\",\"name\":\"Noelle Warner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jbsgame.com\/#\/schema\/person\/image\/e2e3eac1ab847ce47c75f02b3a37a4cf\",\"url\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/10\/Noelle-Warner_avatar_1665166860-96x96.jpg\",\"contentUrl\":\"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/10\/Noelle-Warner_avatar_1665166860-96x96.jpg\",\"caption\":\"Noelle Warner\"},\"description\":\"After a few years of working in game development, Noelle joined the Destructoid team in 2021. She particularly loves interactive storytelling and cuddling with her cats!\",\"url\":\"https:\/\/jbsgame.com\/author\/noellewarner\/\"}]}<\/script>\n","yoast_head_json":{"title":"LEGO and Epic Games want a \"safe, fun\" space for kids in the metaverse","description":"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/","og_locale":"en_US","og_type":"article","og_title":"LEGO and Epic Games are teaming up to create a \"safe and fun\" space for children in the metaverse","og_description":"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.","og_url":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/","og_site_name":"Destructoid","article_publisher":"https:\/\/www.facebook.com\/Destructoid\/","article_published_time":"2022-04-07T22:00:18+00:00","article_modified_time":"2022-04-07T20:10:15+00:00","og_image":[{"width":1460,"height":821,"url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg","type":"image\/jpeg"}],"author":"Noelle Warner","twitter_card":"summary_large_image","twitter_creator":"@destructoid","twitter_site":"@destructoid","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#article","isPartOf":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/"},"author":{"name":"Noelle Warner","@id":"https:\/\/jbsgame.com\/#\/schema\/person\/45eadde55cb0dc749bbdc6a0a7cfff3d"},"headline":"LEGO and Epic Games are teaming up to create a “safe and fun” space for children in the metaverse","datePublished":"2022-04-07T22:00:18+00:00","dateModified":"2022-04-07T20:10:15+00:00","mainEntityOfPage":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/"},"wordCount":399,"commentCount":0,"publisher":{"@id":"https:\/\/jbsgame.com\/#organization"},"image":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage"},"thumbnailUrl":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821","keywords":["Epic Games","LEGO","metaverse","News","Roblox"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#respond"]}],"copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/jbsgame.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/","url":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/","name":"LEGO and Epic Games want a \"safe, fun\" space for kids in the metaverse","isPartOf":{"@id":"https:\/\/jbsgame.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage"},"image":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage"},"thumbnailUrl":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821","datePublished":"2022-04-07T22:00:18+00:00","dateModified":"2022-04-07T20:10:15+00:00","description":"LEGO and Epic games are joining forces to bring family-friendly fun to the metaverse by creating safe spaces for children online.","breadcrumb":{"@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#primaryimage","url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821","contentUrl":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821","width":1460,"height":821},{"@type":"BreadcrumbList","@id":"https:\/\/jbsgame.com\/lego-epic-games-metaverse-collaboration-safe-fun-space-children\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jbsgame.com\/"},{"@type":"ListItem","position":2,"name":"LEGO and Epic Games are teaming up to create a “safe and fun” space for children in the metaverse"}]},{"@type":"WebSite","@id":"https:\/\/jbsgame.com\/#website","url":"https:\/\/jbsgame.com\/","name":"Destructoid","description":"Probably About Video Games","publisher":{"@id":"https:\/\/jbsgame.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jbsgame.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jbsgame.com\/#organization","name":"Destructoid","url":"https:\/\/jbsgame.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jbsgame.com\/#\/schema\/logo\/image\/","url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2020\/09\/destructoid-logo-new.png?fit=611%2C104","contentUrl":"https:\/\/jbsgame.com\/wp-content\/uploads\/2020\/09\/destructoid-logo-new.png?fit=611%2C104","width":611,"height":104,"caption":"Destructoid"},"image":{"@id":"https:\/\/jbsgame.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Destructoid\/","https:\/\/x.com\/destructoid","https:\/\/www.instagram.com\/destructoid\/","https:\/\/www.linkedin.com\/company\/jbsgame.com\/","https:\/\/www.youtube.com\/user\/DTOID"]},{"@type":"Person","@id":"https:\/\/jbsgame.com\/#\/schema\/person\/45eadde55cb0dc749bbdc6a0a7cfff3d","name":"Noelle Warner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jbsgame.com\/#\/schema\/person\/image\/e2e3eac1ab847ce47c75f02b3a37a4cf","url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/10\/Noelle-Warner_avatar_1665166860-96x96.jpg","contentUrl":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/10\/Noelle-Warner_avatar_1665166860-96x96.jpg","caption":"Noelle Warner"},"description":"After a few years of working in game development, Noelle joined the Destructoid team in 2021. She particularly loves interactive storytelling and cuddling with her cats!","url":"https:\/\/jbsgame.com\/author\/noellewarner\/"}]}},"apple_news_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2022\/04\/legoverse.jpg?fit=1460%2C821","_links":{"self":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/315781"}],"collection":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/users\/809"}],"replies":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/comments?post=315781"}],"version-history":[{"count":3,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/315781\/revisions"}],"predecessor-version":[{"id":315838,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/315781\/revisions\/315838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/media\/315805"}],"wp:attachment":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/media?parent=315781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/categories?post=315781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/tags?post=315781"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/internal-label?post=315781"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/invoiceable_action?post=315781"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/article_type?post=315781"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/coauthors?post=315781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}