{"id":8007,"date":"2020-11-26T08:00:00","date_gmt":"2020-11-26T13:00:00","guid":{"rendered":"https:\/\/jbsgame.com\/marvels-avengers-struggles-to-gain-ground-is-yet-to-recover-development-costs\/"},"modified":"2020-11-26T08:00:00","modified_gmt":"2020-11-26T13:00:00","slug":"marvels-avengers-struggles-to-gain-ground-is-yet-to-recover-development-costs","status":"publish","type":"post","link":"https:\/\/jbsgame.com\/marvels-avengers-struggles-to-gain-ground-is-yet-to-recover-development-costs\/","title":{"rendered":"Marvel’s Avengers struggles to gain ground, is yet to recover development costs"},"content":{"rendered":"

Not Worthy?<\/h2>

Epic superhero title Marvel’s Avengers<\/em><\/a> continues to struggle in its efforts<\/a> to find the level of success one would expect would come with ease to a game based on such a globally popular franchise. In fact, publisher Square Enix recent financial report shows that the September-released PC and console title is still to recoup its development budget.<\/p>

In the report, Square Enix president Yosuke Matsuda admitted that Marvel’s Avengers<\/em> sales had been “lower than expected”<\/a>, with both development and marketing costs lost in the all-important launch period. This initial failure of the comic-book adventure has contributed to an operating loss of around ¥7 billion, (roughly $67 million USD) for Square Enix’s most recent financial quarter.<\/p>

Marvel’s Avengers<\/em> – which has so far failed to enjoy the success seen by similar titles such as Sony’s Marvel’s Spider-Man<\/em> and Warner Bros. Batman: Arkham Knight<\/em> – did receive a somewhat negative reaction from fans upon its initial reveal, but then truly<\/em> buried its own pre-release hype with a string of gimmicky marketing decisions<\/a>, controversial DLC exclusives<\/a>, and a heavy focus on DLC and microtransactions. These mishaps took a title that seemed to be a “cant-miss” prospect and made it thoroughly unappealing to a large segment of the fanbase before the game had even hit the shelves.<\/p>

Developer Crystal Dynamics – who likely had little to do with the marketing decisions surrounding the product – has since stated<\/a> that it will continue to support Marvel’s Avengers<\/em> going forward, laying out plans for new maps, missions, skins and heroes<\/a> over the coming months. 2021 will also see ports of Marvel’s Avengers<\/em> arrive on PS5 and Xbox Series X editions, perhaps offer the struggling adventure one final opportunity to avoid its own endgame.<\/p>

Marvel’s Avengers hasn’t recouped its development costs yet<\/a> [IGN \/ Official<\/a>]<\/p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":8006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"article_type":"","gamurs_wordpress_blocks_hide_tags":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[1,97,101,137,99],"tags":[525,558,559,560,171,113,323,136],"internal-label":[],"invoiceable_action":[],"article_type":[],"coauthors":[{"id":3,"display_name":"Chris 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