{"id":975728,"date":"2024-12-09T09:21:33","date_gmt":"2024-12-09T15:21:33","guid":{"rendered":"https:\/\/jbsgame.com\/?p=975728"},"modified":"2024-12-09T09:21:41","modified_gmt":"2024-12-09T15:21:41","slug":"itch-io-back-up-after-domain-taken-down-by-funko-anti-phishing-claim","status":"publish","type":"post","link":"https:\/\/jbsgame.com\/itch-io-back-up-after-domain-taken-down-by-funko-anti-phishing-claim\/","title":{"rendered":"Itch.io back up after domain taken down by Funko anti-phishing claim"},"content":{"rendered":"<p>Itch.io has <a href=\"https:\/\/bsky.app\/profile\/itch.io\/post\/3lcu6h465bs2n\" target=\"_blank\">taken to Bluesky<\/a> today to report that their domain was taken down by Funko, creators of the ubiquitous Funko Pop toys. However, the domain was later reinstated by the registrar. This was allegedly caused inadvertently by Funko\u2019s use of AI-powered anti-phishing software called BrandShield.<\/p>    <p>The post specifically refers to the software as \u201csome trash \u2018AI Powered\u2019 Brand Protection Software called Brand Shield\u201d and reports that it \u201c created some bogus Phishing report to our registrar, iwantmyname.\u201d They also state that the registrar ignored their response to the software\u2019s claim and disabled the domain. Something tells me that once they regain control of their domain, it\u2019s going to be transferred to a different registrar.<\/p>    <p>BrandShield is a service that \u201cproactively monitor(s) digital landscapes for trademark infringements, phishing attempts, brand abuse, and counterfeit activity.\u201d If itch.io\u2019s allegations are accurate, then the service is accusing them of appropriating Funko\u2019s name to try and scam people who think they\u2019re purchasing from Funko. Which, to a human like you or me is ridiculous. A toaster, on the other hand, could be fooled. Clearly.<\/p><\/iframe>    <figure class=\"wp-block-embed is-type-rich is-provider-embed wp-block-embed-embed\"><div   id="gqq8s83tkl"    class=\"wp-block-embed__wrapper\"> <blockquote class=\"bluesky-embed\" data-bluesky-uri=\"at:\/\/did:plc:oy37ivqnriw6nx3lrbcht2u3\/app.bsky.feed.post\/3lcu6h465bs2n\" data-bluesky-cid=\"bafyreiginvwbfjau6624ym5ouawvkcd5fzvcud5atr7dfj6p5okm5cxvqa\"><p lang=\"en\">I kid you not, @itch.io has been taken down by Funko of &#34;Funko Pop&#34; because they use some trash &#34;AI Powered&#34; Brand Protection Software called Brand Shield that created some bogus Phishing report to our registrar, iwantmyname, who ignored our response and just disabled the domain<\/p>&mdash; <a href=\"https:\/\/bsky.app\/profile\/did:plc:oy37ivqnriw6nx3lrbcht2u3?ref_src=embed\" target=\"_blank\">itch.io (@itch.io)<\/a> <a href=\"https:\/\/bsky.app\/profile\/did:plc:oy37ivqnriw6nx3lrbcht2u3\/post\/3lcu6h465bs2n?ref_src=embed\" target=\"_blank\">2024-12-09T07:13:31.979Z<\/a><\/blockquote><script async src=\"https:\/\/embed.bsky.app\/static\/embed.js\" charset=\"utf-8\"><\/script> <\/div><\/figure>    <p>As itch.io is a rather <a href=\"https:\/\/jbsgame.com\/great-game-holes-to-jump-down-if-you-loved-ufo-50-or-just-want-to-get-into-retro\/\">open indie-game marketplace<\/a>, it\u2019s possible that a game on it references Funko either directly or indirectly, which may have drawn the attention of the BrandShield refrigerator. That seems to be the case, since in a follow-up post on Twitter, itch says that they reacted to the claim by taking down the \u201cdisputed page\u201d as soon as they got the notice. The suggest that the takedown was done by the registrars automated system, \u201csince no one read our confirmation of removal.\u201d<\/p>    <p>The situation ticks off a lot of boxes on the nausea card. You have a corporate giant built on the back of functionless gewgaws attacking a small, <a href=\"https:\/\/itch.io\/docs\/general\/about\" target=\"_blank\">barely-for-profit marketplace<\/a> for independent creators. You have AI working outside of legal norms on behalf of that corporation. And then, just to top the whole thing off, you have a company turning a deaf ear to one of their customers and acting without due consideration.<\/p>    <p>However, the happy ending (I guess) is that the site wasn\u2019t down for long. After several hours, the registrar responded to the notice and reinstated the domain. As of right now, the site is once again accessible. Neither company has released a statement about the situation since the site returned.<\/p>    <p>Human error is a hell of a thing, but at least there are repercussions for the person responsible. AI and similar automated services are like a child that the parents refuse to discipline. Their behavior is not corrected, nor do they face any scrutiny. The people holding the leash just shrug and let their little monster become everyone&#8217;s problem. But at least itch got their domain back.<\/p>","protected":false},"excerpt":{"rendered":"<p>Thanks, robots.<\/p>\n","protected":false},"author":17,"featured_media":975737,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"article_type":"","gamurs_wordpress_blocks_hide_tags":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\"","apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false},"categories":[1],"tags":[26158,14784,478],"internal-label":[24255],"invoiceable_action":[23730],"article_type":[23116],"coauthors":[{"id":17,"display_name":"Zoey 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She got her start blogging with the community in 2018 and hit the front page soon after. Normally found exploring indie experiments and retro libraries, she does her best to remain chronically uncool.","url":"https:\/\/jbsgame.com\/author\/adzuken\/"}]}},"apple_news_notices":[],"raw_content":"Itch.io has taken to Bluesky today to report that their domain was taken down by Funko, creators of the ubiquitous Funko Pop toys. However, the domain was later reinstated by the registrar. This was allegedly caused inadvertently by Funko\u2019s use of AI-powered anti-phishing software called BrandShield. The post specifically refers to the software as \u201csome trash \u2018AI Powered\u2019 Brand Protection Software called Brand Shield\u201d and reports that it \u201c created some bogus Phishing report to our registrar, iwantmyname.\u201d They also state that the registrar ignored their response to the software\u2019s claim and disabled the domain. Something tells me that once they regain control of their domain, it\u2019s going to be transferred to a different registrar. BrandShield is a service that \u201cproactively monitor(s) digital landscapes for trademark infringements, phishing attempts, brand abuse, and counterfeit activity.\u201d If itch.io\u2019s allegations are accurate, then the service is accusing them of appropriating Funko\u2019s name to try and scam people who think they\u2019re purchasing from Funko. Which, to a human like you or me is ridiculous. A toaster, on the other hand, could be fooled. Clearly. As itch.io is a rather open indie-game marketplace, it\u2019s possible that a game on it references Funko either directly or indirectly, which may have drawn the attention of the BrandShield refrigerator. That seems to be the case, since in a follow-up post on Twitter, itch says that they reacted to the claim by taking down the \u201cdisputed page\u201d as soon as they got the notice. The suggest that the takedown was done by the registrars automated system, \u201csince no one read our confirmation of removal.\u201d The situation ticks off a lot of boxes on the nausea card. You have a corporate giant built on the back of functionless gewgaws attacking a small, barely-for-profit marketplace for independent creators. You have AI working outside of legal norms on behalf of that corporation. And then, just to top the whole thing off, you have a company turning a deaf ear to one of their customers and acting without due consideration. However, the happy ending (I guess) is that the site wasn\u2019t down for long. After several hours, the registrar responded to the notice and reinstated the domain. As of right now, the site is once again accessible. Neither company has released a statement about the situation since the site returned. Human error is a hell of a thing, but at least there are repercussions for the person responsible. AI and similar automated services are like a child that the parents refuse to discipline. Their behavior is not corrected, nor do they face any scrutiny. The people holding the leash just shrug and let their little monster become everyone's problem. But at least itch got their domain back.","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/jbsgame.com\/wp-content\/uploads\/2024\/12\/Image_Itch.jpg?fit=1200%2C675","_links":{"self":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/975728"}],"collection":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/comments?post=975728"}],"version-history":[{"count":2,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/975728\/revisions"}],"predecessor-version":[{"id":975740,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/posts\/975728\/revisions\/975740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/media\/975737"}],"wp:attachment":[{"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/media?parent=975728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/categories?post=975728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/tags?post=975728"},{"taxonomy":"internal-label","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/internal-label?post=975728"},{"taxonomy":"invoiceable_action","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/invoiceable_action?post=975728"},{"taxonomy":"article_type","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/article_type?post=975728"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/jbsgame.com\/wp-json\/wp\/v2\/coauthors?post=975728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}