Xbox unveils a new controller color: ‘Deep Pink’

Xbox is thinking pink

We live in a time when gamers are free to express their femininity however they please, and I couldn’t be prouder of that. As something a self-proclaimed gamer girl myself, I’m always on the hunt for the perfect pink peripherals, and thankfully, they’re something we’re seeing more and more of these days. We’ve had some pretty good mouse and keyboard options over the years, especially from Razer with their and Hello Kitty collections, but finding a cute control💞ler from PlayStation or Xbox has prove𝄹d to be a bit more difficult.

There are hits like the (which is currently out of stock — gee, I wonder why), or these gorgeous pastel Xbox Wireless Controllers that Microsoft released as part of a , which were tragically only attainable through a giveaway, but sadly, anything remotely pink, purple, or other “feminine” controllers have been hard to come by, unless you want to drop hundreds of dollars on a . Of course, there’s also the , but those controllers can get pretty pricy too depending on how you choose to customize your controller.

It finally looks like the tides might be turning for official peripherals, however, with this new , which is compatible with Xbox Series X/S, PC, Android, and iOS. Not only is the controller itself pink — it has matching joysticks and buttons as well. For some reason, this controller is going for $64.99, which is more expensive than its counterparts that come in White, Black, Red, Blue, and Volt at $59.99 each. Weird, I didn’t realize the pink tax also applied to gaming controllers.

The Deep Pink may not be my own particular favorite shade of pink, but I’m still happy to see that we have some new options when it comes to more personalized controllers. At this point, I’ll take what I can get. Knowing the gamers who like this sort of thing, it’s likely to be sold out soon as well, so make sure to snag it while you can.