Can we pay for them to not make that “awww” noise?
YouTube streaming group has announced that they will form a partnership with Keen Software. In return for a share of sales revenue for a month of the game Space Engineers, Yogscast will offer a series of videos and Yo🅘gs﷽cast-branded items for the game.
The Yogscast presenters are calling their new initiative “YogDiscovery.” They state that this is the first in a series of paid partnerships with devs in the attempt to give smaller developers a chance to reach a larger audience of gamers.
Yogscast were quick to stress that Keen Software will have no influence in content produced for Yogscast, which currently has over 7 million subscribers, are currently motivated to create videos about games that are already𝓡 poꦇpular, in an attempt to see if the experiment will work and to negate financial risk.
Mark Turpin, a member of Yogscast, stated that the new initiative would allow smaller companies who lack the big marketing budgets of larger pub🌳lishers to reach larger audiences without any risk or loss of earnings🌼.
Let’s see how this all works out.
[Gamasutra]
Published: Jul 16, 2014 10:30 am